Last Updated on October 5, 2026 by alizni
The vibrant city of Dharan recently played host to a high-energy event that combined the thrill of automotive innovation with the soulful melodies of one of Nepal’s most beloved artists. Jagdamba Motors, the official distributor for TVS Motor Company in Nepal, officially unveiled the latest TVS NTORQ 150 in the heart of Dharan. This launch was anything but ordinary, as it took place amidst a massive, crowd-pleasing concert featuring the legendary singer-songwriter Bipul Chettri.
A Musical Backdrop for a Powerful Launch
The choice to host the launch during a live concert by Bipul Chettri was a strategic and exciting move, reflecting the youthful and energetic spirit of the TVS NTORQ 150. Fans and automotive enthusiasts gathered in large numbers, creating an electric atmosphere that mirrored the performance capabilities of the scooter itself. As Chettri performed his hit tracks, the unveiling of the NTORQ 150 became the evening’s highlight, blending the passion for music with the excitement of new-age mobility.
The event was attended by a diverse group of stakeholders, including loyal TVS customers, members of the press, local content creators, and authorized dealers. This gathering emphasized the growing influence of the TVS brand in Eastern Nepal and its commitment to connecting directly with its target demographic.
Key Features of the New TVS NTORQ 150
The TVS NTORQ 150 has long been a favorite in the Nepali market, and this latest iteration aims to build upon that success. Known for its aggressive styling and performance-oriented engine, the scooter is designed for riders who prioritize both form and function. With its sharp lines, sporty stance, and advanced features, it continues to set a benchmark in the 150cc scooter segment.
During the launch, representatives from Jagdamba Motors and Paras Automobile, the local partner in Itahari, highlighted the advanced technology integrated into the scooter. From its refined engine performance to its ergonomic design, the NTORQ 150 is crafted to handle the unique road conditions of Nepal while offering a smooth and exhilarating ride for daily commuters and weekend riders alike.
Strengthening the TVS Footprint in Eastern Nepal
The launch event in Dharan signifies a broader expansion strategy for Jagdamba Motors. By bringing the latest models directly to regional hubs like Dharan, the company is ensuring that customers outside of the capital have immediate access to the latest automotive technology. The collaboration with Paras Automobile-TVS Itahari was instrumental in organizing this event, showcasing the strength of their dealer network.
The participation of key figures, including the management team from Jagdamba Motors and the local dealership, underscored the importance of the Dharan market. For residents of the region, the availability of the NTORQ 150 means access to a reliable, stylish, and high-performance machine backed by a robust service network, ensuring peace of mind for every buyer.
What This Means for Local Riders
For those looking to upgrade their commute, the TVS NTORQ 150 offers a compelling package. It combines power, fuel efficiency, and a suite of smart features that appeal to the modern Nepali rider. Whether navigating the busy streets of Dharan or taking a ride to the surrounding scenic areas, the scooter is built to deliver a premium experience.
The launch event concluded on a high note, leaving attendees with a lasting impression of both the artist’s music and the new scooter’s aesthetic appeal. As the NTORQ 150 hits the showrooms in Dharan, it is expected to gain significant traction among young professionals and students who value performance and brand reliability.
Conclusion
The successful launch of the TVS NTORQ 150 in Dharan, marked by the magic of Bipul Chettri’s music, was more than just a product reveal; it was a celebration of lifestyle and innovation. By merging entertainment with automotive excellence, Jagdamba Motors has once again proven its ability to captivate the Nepali market. With its arrival in Dharan, the NTORQ 150 is set to become a common sight on the roads, representing the perfect blend of style, power, and modern convenience.
