Last Updated on November 8, 2026 by alizni
The global automotive landscape is evolving at a unprecedented pace, driven by electrification, intelligent vehicle technology, and a renewed emphasis on direct consumer engagement. Highlighting this dramatic shift, Chinese automotive powerhouse Chery Group recently concluded the highly anticipated International User Summit for its premier sub-brands, Omoda and Jaecoo. Held in the industrial hub of Wuhu, China, from October 18 to October 24, the multi-day flagship conference brought together car owners, automotive dealers, industry analysts, and international media representatives from across the globe.
Designed to foster a deeper connection between the brand and its growing international community, the summit served as a strategic platform to showcase cutting-edge vehicle platforms, next-generation new energy technologies, and futuristic lifestyle ecosystems. The event underscored how Omoda and Jaecoo are positioning themselves not just as vehicle manufacturers, but as holistic mobility lifestyle creators tailored for modern, tech-conscious drivers worldwide.
Bringing Global Automotive Communities Together in Wuhu
The International User Summit welcomed hundreds of attendees representing dozens of countries, creating a dynamic melting pot of global automotive perspectives. As the headquarters for Chery Group, Wuhu provided the ideal backdrop for guests to experience the brand’s heritage alongside its forward-looking innovations.
Throughout the week-long program, attendees participated in interactive workshops, factory tours, executive Q&A sessions, and dynamic vehicle test drives. By encouraging direct conversations between vehicle designers, engineers, and everyday drivers, Omoda and Jaecoo reinforced their commitment to community-driven product development. The gathering provided a rare glimpse into how real-world customer feedback directly influences cabin layouts, software user interfaces, and safety enhancements across current and upcoming model lines.
Showcasing Next-Generation Mobility and Green Innovation
At the center of the summit was a major exhibition highlighting Chery’s latest advancements in green automotive technology and intelligent drive systems. Both Omoda and Jaecoo have rapidly expanded their portfolios with pure electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs), aligning with worldwide demands for lower carbon footprints without sacrificing performance or design appeal.
Key display zones featured state-of-the-art battery safety technology, ultra-efficient electric drivetrains, and smart cabin cockpits powered by artificial intelligence. Participants had the opportunity to test drive flagship models, experiencing advanced driver-assistance systems (ADAS) in real-time road scenarios. Furthermore, the summit emphasized green manufacturing techniques, detailing how the company minimizes resource waste throughout the manufacturing lifecycle.
Pioneering the Concept of Automotive User Co-Creation
Unlike traditional car conventions focused solely on corporate announcements, the Omoda and Jaecoo International User Summit prioritized user co-creation. The brand showcased its customized ecosystem products, which extend far beyond automobiles. From eco-friendly outdoor camping gear to integrated smart wear and personal urban mobility gadgets, the display demonstrated how the brands intend to fit seamlessly into their owners’ daily routines.
During focused breakout sessions, car owners shared their everyday driving experiences, offering valuable suggestions regarding localized software apps, climate control optimization, and charging accessibility. Representatives from the company highlighted several vehicle updates already implemented based on prior customer recommendations, establishing a strong track record of true customer-centric iteration.
Expanding the Global Footprint of Omoda & Jaecoo
Since their global introduction, Omoda and Jaecoo have achieved swift expansion across key international markets, including Southeast Asia, Europe, South America, and South Asia. The brand duo has carved out a unique space by catering to distinct target demographics: Omoda focuses on futuristic aesthetic styling, cross-over versatility, and youth-centric technology, while Jaecoo emphasizes rugged luxury, sophisticated off-road capabilities, and premium utility.
The successful execution of the International User Summit in Wuhu signals the company’s long-term intention to build an enduring global community. As distribution networks grow and local infrastructure partnerships mature, Omoda and Jaecoo are well-positioned to maintain their momentum in the competitive crossover and SUV markets.
Looking Ahead to a Connected Future
The conclusion of the International User Summit marks another milestone in Omoda and Jaecoo’s global journey. By blending technological development with genuine community building, the brand duo continues to redefine what international vehicle ownership looks like in the modern era. As the company preps new electric and hybrid rollouts for upcoming model years, global consumers can expect continued innovation grounded in real-world user insight.