Last Updated on September 27, 2026 by alizni
The festive season of Dashain and Tihar is a time of joy, family reunions, and massive travel across Nepal. With thousands of people heading back to their hometowns, the pressure on public transport and commercial vehicles increases significantly. To ensure that these journeys remain safe, reliable, and hassle-free, IME Motors Pvt. Ltd., the sole authorized distributor of Ashok Leyland vehicles in Nepal, has officially rolled out its highly anticipated festival service campaign.
Running under the safety-centric theme, “Dashain-Tihar Festival Journey, Let’s Make It Safe and Smart,” this initiative is designed to support fleet operators, truck owners, and bus drivers during their busiest time of the year. The 20-day service camp commenced on September 27 and is scheduled to run until October 16, offering comprehensive maintenance and diagnostics across the country.
Ensuring Road Safety During Nepal’s Biggest Festivals
Dashain and Tihar see a dramatic surge in highway traffic. Commercial vehicles, including passenger buses and cargo trucks, operate round-the-clock to meet the high demand for travel and goods transportation. This continuous operation puts immense strain on vehicle engines, braking systems, and overall mechanics. A breakdown during this peak period not only causes major inconvenience to passengers and cargo owners but can also pose severe safety risks on Nepal’s challenging hilly terrains.
Recognizing these challenges, IME Motors has launched this campaign as a proactive measure. By encouraging vehicle owners to get their fleets checked before embarking on long-route journeys, the company aims to minimize road accidents, prevent sudden breakdowns, and ensure that everyone reaches their destination securely. This campaign highlights Ashok Leyland’s dedication to promoting road safety and vehicle efficiency across Nepal’s transport sector.
Key Highlights of the 20-Day Service Campaign
The festival service campaign is one of the largest maintenance drives organized by IME Motors. Here are the key details of this 20-day initiative:
- Campaign Duration: The camp started on September 27 and will conclude on October 16, covering the peak travel window leading up to the main festive days.
- Ambitious Target: IME Motors aims to inspect, service, and repair more than 2,500 Ashok Leyland vehicles during this period.
- Widespread Network: To make the services easily accessible, the campaign is active across 14 authorized service touchpoints and dealerships strategically located throughout Nepal.
- Comprehensive Inspection: Vehicles undergoing the check-up will receive thorough bumper-to-bumper diagnostics to identify and resolve potential mechanical issues.
What Can Ashok Leyland Customers Expect?
During this 20-day event, Ashok Leyland owners and operators can take advantage of specialized services tailored to prepare their vehicles for heavy-duty festive operations. Highly trained and certified technicians will be deployed at all 14 service stations to perform rapid yet detailed assessments.
While the primary focus is on safety and preventive maintenance, customers can also benefit from attractive offers typically associated with IME Motors’ festive camps. These include special discounts on genuine spare parts, lubricants, and labor charges. Additionally, technicians will conduct crucial checks on brake systems, suspension, electrical wiring, engine performance, and tire conditions. By using only genuine Ashok Leyland spare parts, the campaign guarantees that the vehicles maintain their optimal performance, fuel efficiency, and longevity.
IME Motors’ Continued Focus on Customer Support
IME Motors has built a strong reputation in Nepal by prioritizing customer satisfaction and robust after-sales support. Commercial vehicles are the backbone of the Nepalese economy, and any downtime directly impacts the livelihood of operators. Through initiatives like the “Dashain-Tihar Festival Journey” campaign, IME Motors demonstrates its long-term commitment to supporting its customer base beyond just vehicle sales.
By establishing 14 service touchpoints across major highways and cities, the company ensures that drivers do not have to travel far to get professional assistance. Whether it is a heavy-duty tipper, a cargo truck, or a long-distance passenger bus, every Ashok Leyland vehicle can receive top-tier care from experts who understand the specific demands of Nepalese roads.
Conclusion
The “Dashain-Tihar Festival Journey, Let’s Make It Safe and Smart” campaign by IME Motors is a commendable step toward ensuring safer highways during Nepal’s busiest holiday season. With a target of servicing over 2,500 vehicles in 20 days, this campaign provides peace of mind to drivers, passengers, and business owners alike. If you own or operate an Ashok Leyland vehicle in Nepal, make sure to visit one of the 14 authorized service centers before October 16 to ensure your vehicle is fully prepared for a safe and prosperous festive journey.
